Behind the Cloud… By Marc Benioff & Carlye Adler, Narraged by Ax Norman (Read via Audible.com)

This is the book about the people behind Salesforce, mainly Marc Benioff’s journey combined with his over a hundred specific points he makes. What I liked was you got to peak inside how this company came up from nothing. The balance of New Concept, Technology, and great marketing is what made the company.

The two tidbits I remember the most was the brilliant little move of spinning the protestors that were outside of a Salesforce conference. He managed to convince a bunch of attendees that those people were paid by him. Also I loved the part about when the site first started having massive uptime issues. Benioff talked about how saying nothing is actually many times worse then being out in the open about major things. (I guess BP still has to learn that lesson)

I am not saying you can’t have secrets. Only that once a major problem directly affects a large number of people dramatically, its better to be honest and open then try to pull a fast one.

The book reads well, however it did feel a tad like propaganda to believe everything too blindly. But since Benioff has such great character, I can’t fault the book too much.

For that
8/10